Digital marketing technology is essential to your audience-building strategy. It allows you to engage more potential clients, build their loyalty, and establish meaningful and fruitful relationships with them in the process. Considering the speed at which these technologies are evolving, you need to decide what is going to make the most sense for your company, your customers, and your long-term...
In recent years, chatbots have been gradually infiltrating our day-to-day reality. For the companies that choose to deploy them, they offer a range of cost-cutting benefits, improving efficiency on the customer-facing side and streamlining daily employee processes, scheduling, notifications, and more. Chatbots are an extension of artificial intelligence (AI). They simulate human interaction, either through audible conversations or via text,...
Good business intelligence (BI) is becoming more and more important in the construction industry. The benefits of BI software have been proven in a range of other industries, but some construction companies are still slow to adopt, citing complicated processes and technical challenges as significant barriers to onboarding. Knowing what the benefits are and how they can be measured may...
Chatbots are the user interface of the future. Advancements in Artificial Intelligence are fueling its development, and the possibilities are endless. Many businesses have already deployed Chatbots to enhance their marketing strategy and transform the overall customer experience. In fact, according to Garner: Chatbots will power 85 percent of all customer service interactions by the year 2020. Here are 5...
